Google announces new Play Store policy, will target annoying ads.

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Google announces new Play Store policy, will target annoying ads.


Today,we are going to discuss about Google announce new play Store policy,will target annoying ads.

On Wednesday, Google released a new Play Store developer policy that tries to solve concerns with obnoxious ads, alarms, VPNs, and related problems with companies and other apps. The company said that these rules will be in place for different lengths of time, giving app developers plenty of time to make changes to their programs.

Google is attempting to reduce the number of obnoxious, skippable advertisements in Android apps and generally shady behaviour in the Play Store (via TechCrunch).On Wednesday, the company unveiled extensive policy updates that tighten up loopholes that developers might have used to get around existing regulations. The updates update laws across multiple categories to be more precise.

One of the changes will significantly impact your daily phone use, which is how advertising is used. On September 30, Google will implement updated policies that it claims will help users have “high quality experiences” with Google Play apps. According to the new regulation, apps cannot open a full-screen advertisement that you can’t close after 15 seconds. There are a few exceptions, such as when an advertisement appears during a scene break or when you willingly choose to view it in order to earn reward points.

The 15-second criterion differs from Google’s current policy, which states that advertising “must be easily dismissible without penalty” and that users must be able to drop out of full-screen ads. The (small, difficult to see) “x” will appear after 70 seconds, which is still a bit of a wait, but it means that you won’t have to watch a two-minute advertisement while playing a game or attempting to do something else.

According to the new guidelines, ads shouldn’t “unexpectedly” appear shortly after you load a level or article. Again, the current rules already say that ads that pop up out of nowhere can’t be disruptive, but the new rules give more specific examples of what is wrong.

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It’s important to note that the ad regulations for children’s apps are tougher. Google isn’t making many changes to the kinds of advertisements that developers can show to children, but beginning in November, it will make some adjustments to the tools that developers use to deliver those advertisements.

Google is also making adjustments to the built-in VPN

Google is also making adjustments to the built-in VPN (virtual private network) technologies that are available to Android apps. Apps won’t be able to utilise VPNs to help users circumvent or alter advertisements from other apps or to deploy their own VPNs to collect user data unless they have the user’s express consent. Mishaal Rahman, a technical editor for Esper, said on Twitter that this could help stop ad fraud, which is when people click on ads to make it look like they are in one country when they are actually in another. He also warned that it could affect features like DuckDuckGo’s privacy-focused app tracking protection.

SMALLER CHANGES CAN COMBINE TO FORM A FRIENDLIER APP STORE.

  • Other adjustments are also included in Google’s new rules. For instance, if an app sells subscriptions, developers will need to link to an “easy-to-use, online option” for cancelling subscriptions; the firm did state that linking to Google Play’s subscription centre counts. Google has added a provision to its policies prohibiting apps from containing false information regarding immunizations, treatments that have not received approval, or “other hazardous health practises, such as conversion therapy.”
  • The update also modifies the terminology used to describe monitoring apps, or “stalkerware,” stating that any app designed to follow individuals must use a specific flag informing Google of what it is doing and that apps must state in their Play Store description that they can monitor or track you. Google expressly states that using these apps to track someone else, such as a spouse, is prohibited, even if the user claims the person being tracked is aware of it. (These kinds of apps are still only authorised to track employees and children.)
  • The amended “Impersonation” section contains one amusing nugget: in addition to other businesses, developers, and organisations, Google’s new guidelines state that developers cannot attempt to mislead users into believing their app is connected to an “entity” if it is not. As an illustration of what this entails, Google provides an app with iconography that could lead people to believe it is connected to a government initiative or cryptocurrency project as an example of what this entails. (There’s a humorous section that says you can’t call your app “Justin Bieber Official” unless you are Justin Bieber or have his approval, but that was already stated in the rules.)
  • On Wednesday, Google released a new Play Store developer policy that tries to solve concerns with obnoxious ads, alarms, VPNs, and related problems with companies and other apps. The company said that these rules will be in place for different lengths of time, giving app developers plenty of time to make changes to their programs.

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alterations to enhance the user experience.

The corporation asserts that by making this move, it is attempting to enhance both the app’s usability and user security. Tell us what adjustments Google has made and when these rules will go into effect.

improved exposure to advertising.

  • In-game advertising annoys us a lot when we’re playing a game.
  • Google intends to solve this issue. Any full-screen advertisements that do not close after 15 seconds are prohibited under this policy.
  • Please be aware that this policy does not apply to opt-in advertisements, such as those that offer game rewards.
  • Full-screen interstitial advertisements that run before the app’s loading screen are being restricted by the firm.
  • Let us inform you that these advertisements appear whenever you begin a new game level or, occasionally, even in the middle of the game.
  • In an effort to filter out copycat apps, Google is cracking down on unlicensed apps that pretend to be affiliated with governments, corporations, and businesses.
  • As a result, apps cannot claim to be official by using flags and other symbols of the government.
  • The usage of a government insignia by developers to signify their official affiliation with a business, artist, or TV programme is also prohibited.

Misinformation about health

  • Aside from this, the company is also banning health apps that could hurt its customers.
  • The corporation has stated that starting on November 1, 2022, it will improve the security of kid-friendly apps.
  • To improve the security of kid-friendly apps, the business also announced policy adjustments for advertisements that target kids and stalkers starting November 1, 2022.
  • According to Google, if an app primarily targets children and displays advertisements, it should only use advertisements that adhere to Google Play regulations.
  • On July 20, Google released security labels for apps. A revision has also been made to the new policy a few days after it was implemented.

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